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CURewards® Mall FAQs

  • What is the CURewards Mall?

    CURewards Mall is a program that allows you to earn more — or Mall — points by shopping at your favorite brand-name retailers within the CURewards Mall network. Stock up on clothing, electronics, entertainment, home and garden gear, and more and earn Mall points with each purchase you make with your CEFCU Rewards or World Mastercard. You also can book your next vacation through Montrose Travel in the CURewards Mall. Call 800.270.7161 and mention promo code 93-30652078 to earn bonus points when you book your travel with Montrose.

  • How do I earn points through the CURewards Mall?

    Earning is easy. Just enroll in CURewards, then every time you use your CEFCU Rewards or World Mastercard at participating retailers listed on the CURewards Mall website, you earn Mall points. To earn bonus points when shopping online, click the links in each bonus offer available from merchants or use your card when shopping in participating retailers' stores.

    If you don't use the link available on the CURewards Mall website to access a participating merchant's online shopping site, you may not be awarded bonus points on offers available from that merchant.

  • When will I receive my Mall points?

    Mall points can take up to 30 days after a purchase to be credited to your account. If you do not see Mall points you earned within 30 days, please contact CURewards Member Service.

  • Will I earn base points (i.e. 1 point for $1 spent) plus Mall points when I shop in the CURewards Mall?

    Yes. CEFCU Rewards or World Mastercard holders who shop in the CURewards Mall will still earn base points awarded through the CURewards program plus bonus points from the merchants with whom they shop.

  • Are there restrictions on where and how I can redeem the bonus points I earn at CURewards Mall?

    No. Bonus points earned through the offers available on the CURewards Mall will display as Mall Points. They are added to your total rewards points and can be redeemed for travel, merchandise, or CEFCU Gift Cards. Bonus points are also subject to the same rules and conditions as regular points.

  • How do I find a participating retailer?

    To find a retailer where you can earn Mall points, view the list of In-Store Mall retailers or shop directly through CURewards Mall.

  • Do I need to do anything extra when shopping in store?

    In the majority of instances, no; but a number of merchant bonus offers require an activation step prior to shopping in store, so it's best to first sign in to the CURewards Mall and check out the In Store and Act to Earn tabs. Activation is easy; just click the activate button next to each offer, then make sure you use your CEFCU Rewards or World Mastercard when you shop, so you'll automatically earn Mall points.

  • What is the cost to participate?

    Participating in CURewards Mall is free for CURewards members. It's just our way of saying thank you. Be sure to register your CEFCU Rewards or World Mastercard in the CURewards program first.

  • How can I stay up-to-date on new offers?

    Sign in to your CURewards Account, look for the CU Rewards Mall section in the far left corner, and click the New Mall Offers button in this section for new offers. While there, you can sign up to receive emails with special offers.

  • What if I have other questions?

    Please contact the CU Rewards administrator at 1-888-634-6318 or